A niche market grows faster: recoup millions within the first 2 years (SP EMPIRE, Thailand's first knock-down stair and fence franchise)
Why is it that in business today, “building on” something gets you further, faster than “building everything yourself”? And the fastest-growing markets aren't always those with the biggest customer base, but “niche customers”.
Find the answer with Khun Pornphra Wongsasanabut, Managing Director of SP EMPIRE (SP EMPIRE TRADING CO., LTD.), who turned hard-to-sell products like wrought iron, stair railings and fences into 3–5 times the growth, and built a management system so good that a public company came asking to buy it. It's all in this in-depth interview.
FacebookA niche market grows faster: recoup millions within the first 2 yearsOriginal article
